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Grow the Pie: How Great Companies Deliver Both Purpose and Profit
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What is a responsible business? Common wisdom is that it's one that sacrifices profit for social outcomes. But while it's crucial for companies to serve society, they also have a duty to generate profit for investors-savers, retirees, and pension funds.
Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice-companies can create both profit and social value. The most successful companies don't target ...