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GuíaBurros: Neuromarketing de guerrilla: Disparadores mentales

By Borja Pascual
eBook
$3.99
By Borja Pascual
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El neuromarketing es una disciplina que une la neurociencia con el marketing. Su objetivo es estudiar el comportamiento de los consumidores y entender cómo el cerebro humano responde a las diferentes estrategias de marketing y publicidad. A su vez, utiliza la información obtenida para mejorar la efectividad de las campañas comerciales y así aumentar las ventas y la lealtad del consumidor.

El neuromarketing se basa en la premisa de que muchas decisiones de compra se toman de forma inconscient...

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