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Guerilla Marketing

By Sebastian Keup
eBook
$16.52
By Sebastian Keup
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Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Köln, Veranstaltung: Unternehmenskommunikation, Sprache: Deutsch, Abstract: Wenn man Guerilla hört, denkt man wahrscheinlich in erster Linie an eine Kriegstaktik und Che Guevara. Nun ist die Frage, was hat dies mit Marketing zu tun. Marketing ist nach J. C. Levinson (vgl. Levinson, 2008, S. 2) die Kunst Menschen dazu zu bewegen...