Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars


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Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.

Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:

  • Offer expert advice over the internet with podcasts
  • Send out an e-mail blast to quickly reach consumers
  • about the latest products or services
  • Connect with their clients on social networking sites
  • Conduct effective virtual seminars
  • Build out their website in order to build name recognition

  • Product Details

    ISBN-13: 9781642799293
    Publisher: Morgan James Publishing
    Publication date: 10/27/2020
    Pages: 322
    Sales rank: 1,069,410
    Product dimensions: 8.90(w) x 6.00(h) x 0.90(d)

    About the Author

    Rick Frishman, Publisher at Union Square Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for over 43 years. He works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins, and Random House. Rick is co-author of 18 books, including Author101, 250 Rules of Business, Guerrilla Publicity and Networking Magic. He has worked with hundreds of bestselling authors, such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Mayor Ed Koch, Howard Stern, President Jimmy Carter, Sophia Loren, and Smokey Robinson. Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah, Fox News and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications. He has appeared on stage with notables such as Sir Richard Branson, The Dalai Lama, T. Harv Eker, and Jack Canfield. Rick has a BFA in acting and directing and a BS in communications from Ithaca College. He is a sought-after lecturer on publishing and public relations. He is the founder of Author101Universitywhich has presented over 32 events since 2002. Rick and his wife, Robbi, live in Long Island, NY.

    Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of four best-selling books, including Get Noticed...Get Referrals. She is also the co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, is #1 in four categories. Jill is a master strategist on how to position a business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people, plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars. She consults and speaks all over the world. Jill also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

    Table of Contents

    Chapter 1: Put Yourself On The Map
    Chapter 2: Introduce Yourself With A Sound Bite
    Chapter 3: Build Your Campaign From Inside Out
    Chapter 4: Build Relationships To Build Empires
    Chapter 5: Eat, Sleep And Breath Publicity
    Chapter 6: Build Your Marketing Plan Around Publicity
    Chapter 7: Zero In On Your Market — Save Time, Money And Aggravation
    Chapter 8: Come From The Heart
    Chapter 9: Press Releases: Grab 'em Fast And Don't Let Go
    Chapter 10: Media Lists: Play The Numbers Game
    Chapter 11: Follow Up, Follow Up, Follow Up
    Chapter 12: Media Kits—Guerrilla Style
    Chapter 13: 15 Things The Media Hates
    Chapter 14: 15 Things The Media Loves
    Chapter 15: Find Your Uniqueness And Capitalize On It
    Chapter 16: Promote Early, Forcefully And Fast
    Chapter 17: Always Be Too Prepared For An Interview
    Chapter 18: Keep Up To Date!
    Chapter 19: Think "Headlines"
    Chapter 20: Participate In Special Events
    Chapter 21: Get Others To Spread The Word
    Chapter 22: Make Friends In The Media
    Chapter 23: Design A Seminar
    Chapter 24: Get Published
    Chapter 25: Prepare For The Unpleasant
    Chapter 26: Crises Control—Confront Disasters And Turn Them Around
    Chapter 27: Grow Your Business With A Web Site
    Chapter 28: Research The Information Superhighway
    Chapter 29: Join Internet Communities
    Chapter 30: Online Publicity Strategies
    Chapter 31: In Praise Of E-Mail
    Chapter 32: Growing Pains—How To Hire The Right PrA: Sample Materials
    Appendix B: Resource Directory

    What People are Saying About This

    Kenneth L. Browning

    Rick Frishman brings his wealth of knowledge and experience to his latest book, Guerrilla Publicity. It's an indispensable source of information from one of the great public relations masters. (Kenneth L. Browning, Entertainment Attorney, Browning, Jacobson & Klein, LLP, Beverly Hills, CA)

    Stephen P. Burgay

    Shameless self-promotion works, and no-one practices it better than Frishman and Levinson. This book is the perfect 'ABC's' of PR. It's full of common sense and sage advice, which makes it a rarity in the PR world. (Stephen P. Burgay, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.)

    Mark Victor Hansen

    As best-selling author of Chicken Soup for the Soul, I know how powerful publicity is. Guerrilla Publicity is a clear, simple road map that shows you how to get publicity and do it on a budget. (Mark Victor Hansen, co-creator, #1 New York Times best-selling series Chicken Soup for the Soul®)

    Sheree Bykofsky

    This dynamic book will help authors and everyone else to get attention in today's competitive marketplace. (Sheree Bykofsky, Literary Agent/Author)

    Steven Schragis

    There are very few people who understand the art of publicity as well as Rick Frishman does. In fact...I don't think anyone understands publicity as well as Rick!(Steven Schragis, Executive Director, The Learning Annex)

    Robert H. Schuller

    Rick Frishman has helped bring the story of our ministry to America. (Rev. Robert H. Schuller, Host "The Hour of Power")

    Nancy-Gay Rotstein

    Rick's charisma and innovative ideas will help any author or business person get their message across.(Nancy-Gay Rotstein, author of Shattering Glass)

    Amy Weintraub

    Rick's book contains great information for anyone who wants to promote themselves or their product. (Amy Weintraub, Creator/Producer, Baby Songs videos & audios)

    John Gray

    This book teaches the publicity and marketing tools every business person needs to know today.

    Denis Waitley

    Do Rick's Guerrilla strategies work? He helped me, an unknown at the time, become a Times' best-selling author. You can take this book to the bank! (Denis Waitley, author Seeds of Greatness)

    Bill Catlette

    Seldom in life do you get a chance to learn from a real guru. Consider this book such an opportunity. Rick doesn't know book publicity - he INVENTED it! (Bill Catlette, speaker & co-author, Contented Cows Give Better Milk)

    Guy Kawasaki

    This book is a clear, simple road map that shows you how to get publicity and do it on budget.(Guy Kawasaki, CEO, Garage Technology Ventures)

    Shad Helmstetter

    Publicity today — the battle for minds — is warfare with new rules. Jay Conrad Levinson has written THE must-read rule book for winning and surviving the publicity war. (Shad Helmstetter, Ph.D., author of 11 books including, What To Say When You Talk To Your Self)

    William Parkhurst

    With Guerrilla Publicity, Rick Frishman and Jay Conrad Levinson offer everything you need to know to get free media exposure and use it as a goal-oriented, razor-sharp strategy for getting ahead and stranding the competition.(William Parkhurst, author, How To Get Publicity)

    Tony Alessandra

    Guerrilla Publicity is loaded with easily implemented, practical ideas. They work! I know, because I've successfully tried several of them with my books. (Dr Tony Alessandra, author of The Platinum Rule and Charisma)

    Dan Poynter

    This book is packed with publicity instructions, checklists, clever ideas and inspiration. It explodes with the authors' energy, enthusiasm, tenacity and brilliance. Whatever your product or service, these authors show you how to give it what it deserves: media coverage and money. (Dan Poynter, author, The Self-Publishing Manual)

    Harvey Mackay

    Guerrilla Publicity will rocket your career. The hundreds of strategies and secrets can help anyone in any profession acquire the success that they dream of. Buy this book immediately and get started. (Harvey Mackay, New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive and Pushing The Envelope)

    Jack Canfield

    Don't even think of going out into the publicity jungle without this book. You will be eaten alive. Whether you have a small company or are the CEO of a big one...Guerrilla Publicity will give you the tools you need get the job done! (Jack Canfield, co-author of the Chicken Soup for the Soul® series and CEO for Chicken Soup for the Soul® Enterprises)

    John Kremer

    Guerrilla Publicity is a great nuts-and-bolts guide with plenty of useful advice. I think it's going to be my favorite guide for publicity.(John Kremer, author, 1001 Ways to Market Your Books)

    Seth Godin

    Smart businesspeople disagree about many things—but they all agree that Jay Levinson is brilliant. If Jay says it, you should try it. Guerrilla Publicity is yet another example of his insight—cheap at any price.(Seth Godin, author, Survival is Not Enough)

    Louis Patler

    For a long time I've felt that generating good publicity is the last stronghold of amateurism. Not any more. In Guerrilla Publicity we get the zip zap, 24/7, 'this-really-works' news from the real pros. Buy it. Use it. Take it to the bank.(Louis Patler, President, The B.I.T. Group and author of Don't Compete ...TILT the Field! and If it ain't broke...BREAK IT!)

    Barry Neil Kaufman

    In our personal development seminars at The Option Institute, one of the key principles we teach is being a 'force of nature' — knowing exactly what you want and taking thorough and persistent action to get it. Guerrilla Publicity is the entrepreneur's guide to being a promotional 'force of nature.' It explains exactly what to do and why to do it, plus it contains valuable resources to help you get there. What more could you want? (Barry Neil Kaufman, Author, Happiness Is A Choice, Director, The Option Institute)

    Max Davis

    Rick Frishman's advice has been pure gold to my career. In Guerrilla Publicity, Rick draws from his many years of advising some of the most well-known names in the business. If selling your product is import to you, read this book!(Max Davis, author of It's Only A Flat Tire In The Rain and Never Stick Your Tongue Out At Mama)

    Robin Sharma

    Rick Frishman is, quite simply, one of the best of the best in the pr business. Guerrilla Publicity is the perfect companion for any author or publisher who is dedicated to creating a major bestseller. You cannot afford not to read this book. (Robin Sharma, author of The Monk Who Sold His Ferrari and one of North America's top professional speakers)

    Jack O'Dwyer

    Rick Frishman is one of the most expert PR people I know in gaining publicity for clients, particularly broadcast publicity. His new book shares decades of experience and is must reading for all PR pros. (Jack O'Dwyer, Editor-in-Chief, O'Dwyer PR Publications)

    Robert G. Allen

    In my 25 years of promoting my books and programs, I attribute some of my biggest successes to great publicity. This book captures the wealth of information needed to make any book, product, or program a bestseller through publicity! (Robert G. Allen, author of New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and Multiple Streams of Internet Income)

    Jennifer Kushell

    With Guerrilla Publicity the argument - 'but I can't afford a publicity campaign' is lost forever. This book makes achieving great exposure possible for anyone, anywhere. (Jennifer Kushell, Author of The Young Entrepreneur's Edge & President, Young & Successful Media Corp.)

    Joel Roberts

    When it comes to PR, Rick Frishman is as good as it gets. Read this book. Imbibe this book. Devour this book. It could help make you a star. (Joel Roberts, Media Coach and Strategist, Former Prime Time Host, KABC Radio, Los Angeles)

    Jim McCann

    Guerrilla Publicity is a great tool for anyone looking to understand - and tap into -the power of publicity.

    Robyn Freedman Spizman

    Having been in the Public Relation's profession for over 20 years, I definitely know what works. My best advice is if you want to succeed, then read this book. These seasoned authors give you a step-by-step plan. Don't wait another second if you want to sell books!(Robyn Freedman Spizman, Co-owner of The Spizman Agency, Atlanta, GA, Consumer Advocate and the author of 68 books including When Words Matter Most and 300 Incredible Things On The Internet with Ken Leebow)

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