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Gurus and Oracles: The Marketing of Information

By Miklos Sarvary
eBook
$24.99
By Miklos Sarvary
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An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.

We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information in...

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