Premium & Rewards Members 25% Off Pre-Order Books With Code: PREORDER25 | Shop Now | Ends 9/11 | See page for details.Premium & Rewards Members 25% Off Pre-Order Books With Code: PREORDER25 | Shop Now | Ends 9/11 | See page for details.
Add Item to wish listAdd Item to wish list

Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands

By MichaelAaron Flicker, Richard Shotton
Paperback
$19.99
By MichaelAaron Flicker, Richard Shotton
ßßß
233|
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.

Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

'A book for the ages' - Rory Sutherland, author of Alchemy

How did the world's best brands get so big?

They had more than great products - they hacked the human mind.

This book reveals their secrets.

Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.

Wha...

Categories

BusinessMarketing & SalesMarketingConsumer Behavior