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Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands

By MichaelAaron Flicker, Richard Shotton
Paperback
$19.99
By MichaelAaron Flicker, Richard Shotton
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'A book for the ages' – Rory Sutherland, author of Alchemy

How did the world's best brands get so big?

They had more than great products – they hacked the human mind.

This book reveals their secrets.

Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.

Wha...

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BusinessMarketing & SalesMarketingConsumer Behavior