Handbook for Professional Communication: How to get your ideas across, every single time.

Transform your writing to engage your readers, directly, using a set of proven techniques, that you, too, can apply. This handbook offers a practical framework that you can use again and again, based on four principles, three structures, two formulas and one procedure.

The handbook is primarily written for professionals, including senior civil servants, but should also be useful to students, and really to anyone who wants get better at getting their message across. Moreover, it may also be...