Handbook of SEO (Search Engine Optimization, #1)

This book provides a complete and practical exploration of how search engines understand, evaluate and present information. It is written for readers who want a clear view of how search functions today, and how thoughtful improvements to content, structure and user experience can influence visibility.

The book begins by tracing the development of search technology and explaining the systems that support crawling, indexing and ranking. It then moves into the areas that shape day-to-day work o...