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Handbook of Services Marketing and Management

By Teresa A. Swartz (Editor), Dawn Iacobucci (Editor)
eBook
$88.00
By Teresa A. Swartz (Editor), Dawn Iacobucci (Editor)
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"What a rarity to see a who′s who of thought leaders on any subject create original material for an anthology. It′s a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci that they have been able to assemble such a treasure of original material—including some of the last from our late friend and colleague, Eric Langeard—on topics important to services marketing and management."
—James Heskett, Harvard Business School

"The Handbook of Services Marketing and Management provides an ex...

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