Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real—time customer data.

Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built—in trust layer to accelerate your time to value. You'll learn h...