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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

By Nedra Kline Weinreich
eBook
$112.00
By Nedra Kline Weinreich

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Six fail-proof steps to social marketing success!

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition inco...

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