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Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

By Sean Nixon
eBook
$48.99
By Sean Nixon
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Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of masculinity in the retail, advertising and publishing industries, the author analyses the practices and...

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