Health Crisis Communication: Multimodal Classification for Pandemic Preparedness

Sheng- Hsun Lee develops a new way of understanding public health crisis communication through the lens of multimodal classification. He draws on examples from COVID- 19 press conferences in Taiwan and public online comments to outline multimodal classification as sorting pandemic phenomena into categorical types.

Lee argues that when public health officials classify health crisis phenomena into categories, they also set parameters for official responses and shape public perceptions of a cri...