Health Motivations

For the first time, Health Motivations lays out the 7 key attitudinal dimensions behind our health-related decisions. Nothing tried so far has reduced America's soaring health-care costs, costs influenced by the choices we make every day. Negative choices all too often result in rising costs. What keeps us from making better choices?

Each of us scores higher or lower on each of the 7 dimensions. Knowing these scores enables targeted, specific communication, more effective by far in motivatin...