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Health Program Planning, Implementation, and Evaluation: Creating Behavioral, Environmental, and Policy Change
Paperback
$74.95
By Lawrence W. Green (Editor), Andrea Carlson Gielen (Editor), Judith M. Ottoson (Editor), Darleen V. Peterson (Editor), Marshall W. Kreuter (Editor), Jonathan E. Fielding (Foreword by)
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A timetested, landmark approach to health promotion and communication projects and everything that goes into making them successful.
For more than 40 years, the PRECEDEPROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of healt...