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Healthcare Mergers, Acquisitions, and Partnerships An Insider's Guide to Communications

David Jarrard in partnership with Geisinger Health System

Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization’s merger, acquisition, affiliation, or joint venture.

Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book w...

Healthcare Mergers, Acquisitions, and Partnerships: An Insider's Guide to Communication

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