Heartselling: The Seven Magnets to Attract Customers

Selling from your heart and with your heart is about loving your products, your business and your customers. Heartselling describes the paradigm shift from push marketing to pull marketing. The times where “guerilla strategies” were helpful to attract spouses or customers are gone. Customers actively avoid pushy marketing and sales approaches. They demand more from the companies they do business with in the 21st century: They want to be invited to buy – intelligently, gently and with finess...