Hegarty on Creativity: There Are No Rules

A look into what lies behind creativity from one of the advertising industry's leading players

Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world-from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.

From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle...