Hello $FirstName - Swedish Case Studies

Note: This is the version of Hello $FirstName that is primarily built on Swedish case studies!

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people's first name into a subject line.

The book is aimed at all marketers working with pe...