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Heritage Marketing
eBook
$70.99
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Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourismThe book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:* A clear introduction for students and profession...
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