Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

by Patricia Strach

Paperback(New Edition)

$27.95
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Tuesday, November 20

Product Details

ISBN-13: 9780190606855
Publisher: Oxford University Press
Publication date: 09/20/2016
Edition description: New Edition
Pages: 256
Product dimensions: 6.10(w) x 9.20(h) x 0.60(d)

About the Author

Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York.

Table of Contents

Acknowledgments
Chapter 1 Introduction
Chapter 2 Foundations: Cause Marketing, Breast Cancer, and Framing in America
Chapter 3 Cooperative Market Mechanisms
Chapter 4 Telling Stories
Chapter 5 Effects
Chapter 6 Defining Issues: Breast Cancer and the Creation of Consensus Politics
Chapter 7 Hiding Politics in Plain Sight
Appendix A Model Details for Chapter 3
Appendix B Regression Results for Chapter 5
Appendix C Notes on Methodology and Sources
Appendix D Citizen Consumer Survey
Notes
References
Index

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews