High-Tech High-Touch Recruiting: How to Attract and Retain the Best Talent By Improving the Candidate Experience

by Barbara Bruno

Overview

CATEGORY SILVER WINNER: Axiom Awards 2021 - Human Resources/Employee Training Category

Despite global economic conditions, companies are always looking to attract and retain the best talent. Unfortunately, almost 30% of US job seekers leave a new job within the first 30 days. Why? Many new recruiters rely too heavily on high-tech tools to attract candidates and may not have learned the fundamental relationship-building skills that help recruiters ensure that clients and candidates are a good match.

High-Tech High-Touch Recruiting provides recruiters with an end-to-end process for recruiting the highest caliber talent who, after they are hired, will become engaged employees. While emphasizing the overall importance of building "high-touch" relationship-building skills, the book outlines how these can be blended successfully with "high-tech" tools such as AI-powered software applications to identify a large pool of qualified job candidates. Once you've identified candidates, the author cautions against the sole use of text and email communication and suggests that recruiters conduct a general interview in order to better ascertain whether a candidate is the best fit for the role.

High-Tech High-Touch Recruiting comes with online resources including sample offer letters, recruiting scripts, job requisitions, interview scorecard, a listing of characteristics of best hires and guidelines for a 9-step telephone interview process.

Product Details

ISBN-13:	9781789665154
Publisher:	Kogan Page, Ltd.
Publication date:	09/29/2020
Pages:	232
Product dimensions:	6.18(w) x 9.21(h) x 0.71(d)

About the Author

Barbara Bruno has trained over 25,000 recruiters in 13 countries and is based in Crown Point, IN. She consults to some of the largest recruiting companies in the world, including Management Recruiters International, Robert Half, Pride Staff, Express Employment Professionals, Fortune Personnel and DAV in South Africa. Her company, Good As Gold Training and HR Search, offers in-person and virtual training services and tools. She has received the highest national award from the Staffing and Recruiting Profession, The Harold B. Nelson Award, and was inducted into the National Association of Personnel Services Hall of Fame.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Start with updating the hiring process; ** Chapter - 02: Identify the best talent and communicate effectively; ** Chapter - 03: Interview to hire the best talent; ** Chapter - 04: Clarify timing with hiring authorities and candidates; ** Chapter - 05: Extend offers that will be accepted; ** Chapter - 06: Employ techniques to eliminate surprises; ** Chapter - 07: Nurture candidates pre- and post-hire and obtain referrals; ** Chapter - 08: Create a balanced approach to recruiting; ** Chapter - 09: Selling your services as a third-party recruiter; ** Chapter - 10: Conclusion

Editorial Reviews

"For the past 18 years, I've been a student of Barb Bruno's philosophies, training and education. Barb continues to raise the bar with her newest book and I encourage any recruiting professional who is wanting to amplify their career to take the time and read her latest achievement."

Robert Krzak

"We have benefited from Barbara's insights over the past few years, and now everyone else has the same opportunity to learn from her. The insights she provides is the differentiation from being a recruiter to a "workforce workplace expert." This is a must-read for anyone working in the recruiting or staffing profession. This should be utilized as a reference guide and not a one-time read with all the golden nuggets of information Barbara has provided, as our profession embraces the need for a high-tech but also high-touch approach."

Pat Patel

"Barb is always on point, direct and provides relevant content. Anyone reading this book will obtain information they can immediately put into action to improve their success in the recruiting profession. This book proves the relevance of a high-tech high-touch approach while continuing to improve the candidate experience. I love Barb's "Say it like it is" style and would highly recommend this book"

Jeri Meyers

"Barbara proves with great alacrity and insight how technological advance, when paralleled with the art of communication through high-touch resource, is crucial to all business' growth and ongoing success."

Johanne Berry

"We have had the distinct pleasure of knowing and working with Barb for several years. Her contributions to our company, bolstered by her vast experience, have been immeasurable! This book is a gold mine and veritable roadmap on how to succeed on every level in staffing. Whether you are an owner, a manager, account manager or recruiter, this book will give you the shortcut to the greatest staffing techniques known to the industry. This book will be required reading for all of our employees going forward!"

Eric F. Brady

"A great foundation for any new recruiter and a fabulous refresher with many surprising new ideas for the seasoned professional."

Dave Nerz

"Barbara Bruno shares her insights, lessons learned and actionable techniques honed over decades as the leading authority and trainer in recruiting. Delivered in her signature authentic, direct and empathic style, this is an essential resource that belongs on the bookshelf of anyone who wants to up their game in recruiting."

Mark Roberts

"A must-have for everyone in the recruiting profession."

Trinette R. Cunnigham

"A comprehensive thorough primer that offers a firm foundation for a newbie and a superlative review for a pro. If recruiting is something you feel you might excel at or if you have already experienced the passion of one of the most fulfilling professions, this is required reading. This book is one of a kind, written by the leading trainer to the staffing and recruiting professions."

Kenneth J. Bohan

"In this book, Barb Bruno unravels the ways in which ever-changing technological advances affect communication (and consequently recruiting and talent acquisition) and how to utilize tech, in conjunction with the human touch, to enhance the candidate experience. The tools and techniques Bruno outlines are particularly engaging, as they draw on her vast experience within the industry. Featuring immersive and actionable subject-matter, and comprehensive online resources, this book is a significant contribution to the Recruiting Profession."

Tammi Heaton

"As an accomplished staffing and recruiting professional, Barb's knowledge and expertise serves as a trusted resource for those in our industry, as well as those looking for their next professional opportunity. Not only is Barb an engaging communicator and trainer, she's also an excellent speaker and writer. Through the delivery of straight-forward and targeted information, Barb is able to connect with her audience, in person and in the written word, to create connections and inspire a new way of thinking around the importance of the candidate driven experience."

William H. (Bill) Stoller

"Barbara Bruno's passion for helping others succeed shines as she shares her years of practical experience in this must-read, step-by-step guide for anyone who wants to succeed in recruiting the best talent."

Mark Demaree

"Barb is an outstanding trainer, speaker ... and most importantly listener. Her experience as an adviser to scores of recruiters has been distilled in this comprehensive look at sound competitive strategies. This should be a go-to for recruiters looking to hone their skills for success."

Ron Herzon

"Barb is the rare individual who can cover strategy and immediate tactics to ensure success in a single book. It doesn't matter if you are an experienced recruiter or just starting on the journey with recruiting as a career, I have not encountered a more engaging person than Barb Bruno. She instantly connects with her audience and provides immediate value, not just theory to help you achieve success!"

Randy Marmon