High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

by Steven Mark Kahan, David Meerman Scott (Foreword by)

Overview

High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.

During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets.

In High-Velocity Digital Marketing, he lays out how you can:

Set in motion a modern marketing strategy to dramatically increase revenue growth in record time

Create content that resonates with your ideal target customers

Drive more visitors to your website without paying for ads

Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue

Improve your website to convert at least 5 percent of traffic to leads

Leverage public relations so it contributes to revenue growth

Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate

Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.

Product Details

ISBN-13:	9781637742167
Publisher:	BenBella Books, Inc.
Publication date:	12/06/2022
Pages:	235
Sales rank:	436,705
Product dimensions:	6.10(w) x 9.10(h) x 1.10(d)

About the Author

Steven Mark Kahan has successfully helped grow seven startup companies from early stage to going public or being sold, resulting in more than $4.5 billion in shareholder value.

Steve inspires teams and their organizations to take on the impossible and succeed. He is best known for his ability to plan marketing strategies and execute them so that companies accelerate revenue, grow market share, and consistently deliver superior returns for shareholders. He lives in Texas with his wife.

Table of Contents

Foreword xi

Introduction 1

Part I Build a High-Velocity Digital Marketing Foundation

Chapter 1 Laser Focus on Your Target Audience 11

Chapter 2 Build Content That Buyers Need Now 29

Chapter 3 Master Google 43

Chapter 4 Create a High-Performing Website 61

Chapter 5 Implement the Right Marketing Technology Stack 87

Part II Implement High-Velocity Digital Marketing

Chapter 6 Create a High-Velocity Funnel 105

Chapter 7 Set Revenue Goals 131

Chapter 8 Build High-Velocity Demand Generation Campaigns 143

Chapter 9 Get Results from Account-Based Marketing 167

Chapter 10 Create a Team of Marketing All-Stars 179

Chapter 11 Build Complete Sales and Marketing Interlock 201

Epilogue 219

Acknowledgments 221

Index 225

What People are Saying About This

From the Publisher

“If you want to remain steeped in the traditional four Ps approach in marketing, this book isn’t for you. However, if you are ready to step up and build a high-velocity digital marketing strategy that quickly produces results, read on.”
—David Meerman Scott, Entrepreneur, business growth strategist, and bestselling author of twelve books, including Fanocracy and The New Rules of Marketing and PR

 “The best marketing business book of the year! Steven Kahan delivers. He inspires. High Velocity Digital Marketing is a testament to Kahan’s's profound grasp of digital marketing. Marketing leaders will reap the benefits of this book for years to come.”
—Kevin Klausmeyer, current or past Board Member of multiple companies including KnowBe4, Jamf, Cloudera, Callidus Software, Sourcefire and Quest Software

“High-Velocity Digital Marketing is a compelling guidebook to accelerating revenue at reasonable cost. Marketing methods are changing fast, and Steven is at the forefront. He delivers valuable insider knowledge and shares today’s best strategies to be wildly successful in modern sales and marketing.”
—Mike Triplett, Managing Director, Insight Venture Partners
 
"Steve is an exceptional marketing innovator and practitioner. His high-velocity marketing strategies are methodical, comprehensive and modern.  Given today's fragmented and pervasive marketing landscape, Steve provides a clear process for developing the focus and creative energy required to execute successful marketing strategies and campaigns.”
—Darren Guccione, CEO & Co-Founder of Keeper Security"
 
“Steven Kahan is an experienced and knowledgeable CMO who shows marketers how to connect with buyers and build crazy-effective digital marketing strategies. I’ve seen companies of all sizes follow Kahan’s guidance and surpass their biggest and best-funded competitors. This marketing technology playbook will level the playing field.”
—Jonathan Cogley, Founder of LogicBoost Labs
 
“Yet again, Kahan has written a how-to accelerate revenue growth based on years of doing it at some of the most successful technology companies on the planet—a compelling read that provides practical, step-by-step strategies to market in ways that create authentic connections with B2B buyers throughout their purchase journeys. This book will profoundly change the face of today’s business marketing.”
—Josiah Sternfeld, CEO, Integrous Marketing

“By embracing the strategies in this incredible book, you will totally transform your business. I had a front row seat watching Steven Mark Kahan build a marketing strategy that drove massive sales– without a huge budget.  Every company can benefit from reading this book.”
—Hugh Burnham, CEO, Lumina Communications
 
“Kahan’s command and control of the most winning go-to-market strategies through levering the optimal blend of technology, metrics and management is unparalleled. The application of these principals is in large part directly correlated to the success I have enjoyed in selling for the past 20 years.”
—Damon Tompkins, Chief Revenue Officer of Delinea
 
“Finally, a no-fluff marketing book written to help CMOs take the ideas presented and put them into action immediately. Kahan pairs a valuable and insightful look into today's buyer journey with a detailed playbook that shows marketers exactly how to win revenue against tough competition.”
—Philip Vorobeychik, Managing Director of Vertica Capital Partners

 “This is absolutely the best book on the new world of marketing. High Velocity Digital offers groundbreaking strategies that will reinvent the way CMOs support sales success. As I read it, I literally underlined every sentence. I went through two hi-lighters before I finished.”
—Simon Azzopardi, CEO, WeScale Global