Hit Makers: The Science of Popularity in an Age of Distraction

From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit-from films and music to art and design.

“Enthralling-full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." -Adam Grant

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media envir...