Hoodwinked: How Marketers Use the Same Tactics as Cults

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.



This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to kee...