Hostile Marketing: Why Insulting Your Audience is the New Frontier of Brand Loyalty

For a century, the golden rule of marketing has been to please the customer. Brands bent over backwards to appear friendly, accommodating, and universally likable. Corporate communication was sanitized, polite, and completely devoid of any sharp edges or controversial opinions.

That era is dead. In an internet saturated with desperately friendly corporate accounts, universal appeal has become invisible. A new breed of hyper-successful companies has realized that the fastest way to build a cu...