How A Blog Held Off the Most Powerful Union in America

by Paul Levy

Overview

There is a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America.

Product Details

BN ID:	2940044516472
Publisher:	Paul Levy
Publication date:	05/05/2013
Sold by:	Smashwords
Format:	eBook
File size:	267 KB

About the Author

Paul F. Levy was President and CEO of Beth Israel Deaconess Medical Center from 2002-2011. Previous leadership positions included Executive Dean for Administration of Harvard Medical School (1998-2002); Executive Director of the MA Water Resources Authority (1987-1992); Chairman of the MA Department of Public Utilities (1983-1987); and Director of the Arkansas Department of Energy (1979-1981).He is the author of "Goal Play! Leadership lessons from soccer field."