How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons: The Principles of Cultural Branding

by D. B. Holt

Hardcover

$38.00
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, April 24

Product Details

ISBN-13: 9781578517749
Publisher: Harvard Business Review Press
Publication date: 11/01/2004
Pages: 288
Sales rank: 834,575
Product dimensions: 6.50(w) x 9.40(h) x (d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

How Brands Become Icons: The Principles of Cultural Branding 3.7 out of 5 based on 0 ratings. 3 reviews.
danielbeattie on LibraryThing More than 1 year ago
Book about cultural branding. Holt says that companies should brand themselves by tapping into things that concern mass culture and create myths associated with their brands. He goes on to give som examples. An entertaining read, but I am not convinced that his concept of 'culture' will stand for closer scrutiny. Also, how to find out what anxieties and what not that people harbour in a world that is more and more fragmented? This book raises a lot of questions and leaves them unanswered.
Anonymous More than 1 year ago
Anonymous More than 1 year ago