How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big - and how YOU can too

This short book is for anyone who runs or markets an app - or other startup, scaleup or challenger brand - and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.

With over 1.5 million new apps launched every year - over 4,000 a day - it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.

This book is at least two things: part case study and part how-to guide.

It's a case study of how one s...