Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century.
Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com.
- Examines why some societal shifts occur, and others don't
- Illustrates the factors that drive successful social and environmental movements
- Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change
Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
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About the Author
Table of ContentsForeword ix
Introduction: How Change Happens 1
Chapter 1 Turn Grassroots Gold 21
Chapter 2 Sharpen Your 10/10/10/20 = 50 Vision 53
Chapter 3 Change Hearts and Policy 77
Chapter 4 Reckon with Adversarial Allies 103
Chapter 5 Break from Business as Usual 119
Chapter 6 Be Leaderfull 143
Conclusion: Where We Go from Here 171
Appendix A: Research Parameters 185
Appendix B: List of Interviews 189
Appendix C: Additional Resources on Movements and Systems 193
About the Author and GSEI 221