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How Cool Brands Stay Hot: Branding to Generations Y and Z

By Joeri Van Den Bergh, Mattias Behrer
eBook
$38.99
By Joeri Van Den Bergh, Mattias Behrer
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WINNER: Berry-AMA Book Award 2012 (1st edition)
WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands suc...

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