How Not to Hate Advertising: A Creative's Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry
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Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals’ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.
This is not a “how to break into the business” book, and it doesn’t aim to explain the creative process and how to come up with id...























