How the World Sees You: Discover Your Highest Value Through the Science of Fascination

How the World Sees You: Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead
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Overview

How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Product Details

ISBN-13: 9780062230706
Publisher: HarperCollins Publishers
Publication date: 07/01/2014
Sold by: HARPERCOLLINS
Format: NOOK Book
Pages: 448
Sales rank: 262,337
File size: 14 MB
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About the Author

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination 3.3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I like the author and content, but just a note of caution - this enhanced edition will only work on Nook devices - not on apps. Check the ? icon next to "Available on NOOK devices and apps"
Anonymous More than 1 year ago
Categories well thought out.
Anonymous More than 1 year ago