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How To Be Wrong: A crash course in startup success
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Sometimes the only way to be right is to get comfortable with being wrong.
Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising and the theatre of startup ecosystems lead countless ventures astray.
Drawing on two decades at the heart of New Zealand's most successful technology companies - Trade Me, Xero, Vend and Timely - Rowan Simpson unravels the messy reality behind familiar glossy success stories. With raw honesty and s...
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