How to Build a Successful Website: Making a Connection with Readers

How to Build a Successful Website: Making a Connection with Readers

by Malene Jorgensen

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Overview

This book is a rewritten version of Malene Jorgensen's Master's thesis paper, "Individual, Psychological and Interactional: An Examination of Credibility of Corporate Banking Websites from a Psychological Perspective." The book discusses interviews and research conducted by Jorgensen during her time at the University of Copenhagen, when she was researching what people found to be credible elements on corporate banking websites. In this book, Jorgensen presents the study of "the psychology of language use," introduces basic communication theory and explains how each element on a website (color, images, text and layout) is interpreted psychologically by individuals visiting the website. In addition, she discusses what people should consider when creating a corporate website.

Product Details

ISBN-13: 9781771810142
Publisher: One Door Press
Publication date: 02/13/2014
Pages: 158
Product dimensions: 6.00(w) x 9.00(h) x 0.34(d)

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