How to Change Minds: The Art of Influence without Manipulation (16pt Large Print Edition)

Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well - intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why...