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How to Conduct Communication Research: Qualitative and Quantitative Methods

By Kristina M Scharp, Elizabeth Dorrance Hall
Hardcover
$247.95
By Kristina M Scharp, Elizabeth Dorrance Hall
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How to Conduct Communication Research: Qualitative and Quantitative Methods featrues 43 short, digestible chapters that cover the most essential and practical information students need to know to better understand various approaches and methods for conducting research. Students learn how to use tools from both qualitative and quantitative research methods to maximize their ability to generate and make claims about the world. For instructors, the range of methods and the length of chapters a...