How To Create A Successful Business Plan: For Entrepreneurs, Scientists, Managers And Students

How To Create A Successful Business Plan: For Entrepreneurs, Scientists, Managers And Students

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Product Details

ISBN-13: 9789814651516
Publisher: World Scientific Publishing Company, Incorporated
Publication date: 07/08/2016
Pages: 332
Sales rank: 1,220,505
Product dimensions: 5.90(w) x 16.60(h) x 0.70(d)

Table of Contents

List of Figures ix

List of Abbreviations xiii

Image Credits xvii

Preface xix

Part 1 An Introduction to the Business Plan 1

Chapter 1 What is a Business Plan? 3

1.1 Defining the Business Plan 3

1.2 Who Needs a Business Plan? 5

Chapter 2 The Goals of the Business Plan Process 7

2.1 Internal Goals 8

2.2 External Goals 12

2.3 When to Prepare the Business Plan 17

Part 2 Planning the Business 19

Chapter 3 Gathering Information and Analyzing the Business Environment 21

3.1 Defining the Business Scope 22

3.2 The Need for the Product or Service 25

3.3 The Market Potential 33

3.4 Customer Characteristics 37

3.5 The Competitive Environment 46

3.6 The Technological Environment 50

3.7 The Financial Environment 59

3.8 The General Environment: Economic, Trade, Political, Social and Legal Factors 60

3.9 Gathering Information 67

Chapter 4 Planning 71

4.1 Business Strategy 73

4.2 The Marketing Plan 79

4.3 The Research and Development Plan 99

4.4 The Production Plan 109

4.5 The Financial Plan 118

4.6 The Organizational Structure 162

Part 3 The Written Business Plan 173

Chapter 5 Writing the Business Plan 175

5.1 Who Does the Writing 175

5.2 The Principles of Writing a Business Plan 177

5.3 Organizing the Contents of the Business Plan 182

5.4 The Executive Summary 183

5.5 The First Chapter 187

5.6 The Markets and Marketing Chapter 191

5.7 The Research and Development Plan 203

5.8 The Production Plan Chapter 209

5.9 The Organization, Management and Human Resources Chapter 213

5.10 The Financial Projections Chapter 215

5.11 The Appendices 235

5.12 Risk and Uncertainty Factors 239

5.13 Miscellaneous Words of Advice 241

5.14 The Presentation 245

5.15 The Pitch Video 246

Chapter 6 Confidentiality and Disclosure 247

6.1 Confidentiality and Disclosure 247

6.2 Credibility 249

6.3 Full Disclosure 250

Part 4 Getting the Most Out of Your Business Plan 253

Chapter 7 Promoting Your Business Plan 255

7.1 Your Target Audience 255

7.2 Distributing the Business Plan 259

7.3 Timing 260

7.4 Finding the Right Contact Person 260

7.5 The Business Proposition 262

7.6 Statement of Confidentiality and Non-Disclosure Agreements 263

7.7 Agents and Intermediaries 265

7.8 Approaching Large Corporations 267

7.9 Negotiations 269

Closing Words 273

Appendices

Appendix I Profitability Analysis: A Primer 277

Appendix II A Brief Introduction to Sensitivity Analysis 287

Appendix III Tables of Contents - Examples 297

Index 303

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