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How To Create A Successful Product That Customers Will Want

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The success of a product manager is judged by the success of their product. This of course leads to the question, what does it take to have a successful product? One of the most important things is how a product manager chooses to look at their market: do they take the short term view or the long term view?

What’s Inside:
* PRODUCT MANAGERS KNOW THAT EVERYBODY MUST BE GREEN
* WHAT A PASTRY STORE CAN TEACH PRODUCT MANAGERS
* PERFORMANCE BASED PRICING – IS IT RIGHT FOR PRODUCT MANAGERS IN TOUGH T...