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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

By Norton Paley
Hardcover
$166.99
By Norton Paley
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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.

How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business plannin...

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BusinessMarketing & SalesMarketingMarketing - General & MiscellaneousMarketing - Professional & Reference