How to Grow Enrollment in Online Higher Education: Strategies for Marketing and Recruitment

How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow t...