How to Handle Tough Questions...When It Counts

by Jerry Weissman

Overview

This is the eBook version of the printed book.

This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats.

 

Two Line Description

 

Powerful lessons in answering tough questions from the legendary “Stormin’ Norman,” Desert Storm commander Gen. Norman Schwarzkopf.

 

Text Excerpt

 

During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, “Stormin’ Norman” became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalists’ questions. He served as a role model for every proper Q&A technique….

Product Details

ISBN-13:	9780132179744
Publisher:	Pearson Education
Publication date:	06/30/2010
Series:	FTPress Executive Briefs
Sold by:	Barnes & Noble
Format:	eBook
Pages:	11
File size:	408 KB
Age Range:	18 Years

About the Author

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. His private client list reads like a Who’s Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars. He is author of Presenting to Win.