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How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

by Bec Evans


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How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you’re looking for fulfilment outside the day job, have an idea but don’t know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen.

There’s no getting away from it – hustling is hard work – but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you’ll find what makes you happy as you build your side hustle.

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Product Details

ISBN-13: 9781785785931
Publisher: Icon Books, Ltd. UK
Publication date: 02/14/2020
Pages: 304
Product dimensions: 5.00(w) x 7.80(h) x (d)

About the Author

Bec Evans is a writer, speaker, innovation coach and startup founder. While working as a senior manager in publishing she turned her side hustle Prolifiko into a startup. As a consultant she helps businesses innovate and coaches people to build the skills and confidence to make their ideas happen.

Table of Contents

Foreword Vikas Shah vii

Introduction 1

Section 1 Having Ideas

1 Problems 11

The beat way to have an idea

2 People 31

Empathy will guide you

3 Solutions 51

Quantity trumps quality

4 Choose 73

Overcome the paradox of choice

Section 2 Honing Ideas

5 Prototype 89

Get it out of your head and into the world

6 Communicate 113

Feedback from friendly faces

7 Test 131

Test to save time and money

8 Validate 153

Build and sell it

Section 3 Making Ideas Happen

9 Fail 173

Learn from failure

10 Pivot 189

Use evidence to quit or pivot

11 Grow 211

A community of passionate followers

12 Hustle 235

Runway to launch your idea

Conclusion: Happy 255

The support to keep going

Tools and Top Tips Index 271

Illustration Index 275

Story Index 276

Acknowledgements 280

Notes 284

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