How To Reframe The Problem & Win: The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions
Available on compatible , the free NOOK App, and in My Digital Library
NOOK App
Download NOOK app
NOOK Devices
NOOK eReaders
- NOOK GlowLight 4 Plus
- NOOK GlowLight 4e
- NOOK GlowLight 4
- NOOK GlowLight Plus 7.8"
- NOOK GlowLight 3
- NOOK GlowLight Plus 6"
NOOK Tablets
- NOOK 9" Lenovo Tablet
- NOOK 10" HD Lenovo Tablet
- NOOK Tablet 7" & 10.1"
- NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
- NOOK by Samsung [Tab 4 10.1, S2 & E]
Free NOOK Reading Apps
- NOOK for iOS
- NOOK for Android
BN.com website
Go to your Digital Library in My Account
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com
Reframe the Problem, Don't Rip Off the Solution.
You have to think into the future to design breakthrough solutions and categories. That starts with evaluating today's solutions to find what problems people are struggling with. The goal is to create a new Non-Obvious solution. So, reframe the Problem, Don't Rip Off the Solution
People buy solut...























