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How To Reframe The Problem & Win: The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

Reframe the Problem, Don't Rip Off the Solution.

You have to think into the future to design breakthrough solutions and categories. That starts with evaluating today's solutions to find what problems people are struggling with. The goal is to create a new Non-Obvious solution. So, reframe the Problem, Don't Rip Off the Solution

People buy solut...