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How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation

By Els Dragt
Paperback
$34.00
By Els Dragt
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Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories,...

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