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How to Sell: Everything you need to think, know and do to have greater sales conversations
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Business Book Awards 2026 Shortlisted, Sales and Marketing category
The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.
How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emot...
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