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How to Speak American: Building Brands in the New Heartland

By Paul Jankowski
eBook
$0.99
By Paul Jankowski
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Branding professionals all across the country believe that if they've covered the coasts, they've got their marketing plans in order. Paul Jankowski is about to turn that notion inside out.

A marketing professional for more than 20 years with an impressive client list that includes Pepsi, Ford, FedEx, and Beyonce, Jankowski has studied extensively an often-overlooked consumer base, what he calls "America's New Heartland." Through extensive third-party research and hundreds of interviews, cou...

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