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How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand
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No one gives a damn about your brand. At least, right now, they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand, and this book shows you how.
If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while your brand watches from the sidelines... this book reveals what they're doing right.
Jody Raynsford, accidental cult leader and brand ex...