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How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney: How Relevant Are Disney Princesses Today?
By Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch
Narrated by: Digital Voice Eddie Yoon AI E
Unabridged — 22 minutes
Audiobook
$3.95
By Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch
Narrated by: Digital Voice Eddie Yoon AI E
Unabridged — 22 minutes
Not eligible for purchase using B&N Audiobooks Subscription credits
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This audiobook is narrated by a digital voice.
What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance-by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and Star Wars. More than a history lesson, this audiobook is a blueprint for CEOs, founders, and in...