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Humanistic Marketing

By R. Varey (Editor), M. Pirson (Editor)
Paperback
$109.99
By R. Varey (Editor), M. Pirson (Editor)
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Humanistic Marketing is a response to the currently growing mega—trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Categories

BusinessManagement & LeadershipMarketing & SalesMarketingStrategic ManagementMarketing - General & MiscellaneousStrategic Planning * General